About Xtava: Xtava is the destination for luxe hair tools at game-changing prices. Discover the latest technology in hair dryers, flat irons, and curling irons.
We Care About Your Hair
Because we care about ours. Our team is all over the styling spectrum, from stubbornly straight to curls on curls. We’re product guinea pigs, trying out everything from flat irons to serum, all so we can create the best thing for you.
One Size Does Not Fit All
We feel the same way about hair. Curly girls need different products than wavy babes, naturalists, and straight-haired women. And that’s okay. Actually, that’s preferred. We’re here to specialize, developing products you need to style the hair you have.
Watch and learn from girls with all hair types as they create beach waves, blowouts, and curls in minutes.
Shop by Hair Goals